Clarify value proposition

Refine brand story and positioning

Improve website copy and funnel messaging

Create investor-friendly narrative

Define ICP (Ideal Customer Profile)

Identify market segments and opportunities

Conduct competitive analysis

Test and validate pricing strategy

Develop go-to-market plan for new product launch

Expand into new geographies or verticals

Build B2B outbound strategy

Improve lead qualification and CRM setup

Create sales collateral (decks, one-pagers, case studies)

Hire or train first sales reps

Shorten sales cycle and increase conversion rates

Improve product demo process

Set up digital advertising campaigns (Google, Meta, LinkedIn, etc.)

Launch content marketing program (blog, SEO, email)

Create demand generation campaigns

Improve organic and paid social presence

Implement marketing automation (HubSpot, Pipedrive, etc.)

Launch referral or partner marketing program

Build strategic partnerships

Develop channel or affiliate strategy

Explore co-marketing opportunities

Secure first distribution partners

Improve onboarding flow

Increase customer engagement and retention

Collect customer feedback and testimonials

Reduce churn rate

Set up analytics dashboards and KPI tracking

Establish CAC / LTV measurement

Build marketing attribution system

Run A/B testing and conversion rate optimization