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WHAT WE DO
🎯 Market Positioning
Find your wedge. Own your category.
👤 ICP Clarity
Sell to buyers who convert.
💬 Messaging & Offers
Make it irresistible.
🧠 GTM Playbook
Your custom growth engine.
⚙️ Sales System
Repeatable, scalable revenue.
🚀 Acceleration Support
We build it with you.
🚀 Praxis Milestone Timeline (12 Months)
3-month minimum commitment. Each milestone builds momentum.
✅ Milestone 1: Build & Launch (Days 1–30)
We build the engine. Fast.
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ICP clarity + data enrichment
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CRM + automation + workflows live
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Outbound campaigns launched
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Messaging and content assets built
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Dashboards + reporting cadence in place
Outcome: Your GTM engine is deployed and producing activity within 30 days.
✅ Milestone 2: Traction & Profitability (Days 31–90)
We turn the engine into revenue.
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Qualified meetings flowing
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First deals closed
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Messaging + targeting refined in real time
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Offers adjusted based on live feedback
Outcome: $100K+ in new revenue. GTM engine is profitable and scalable.
✅ Milestone 3: Pipeline Expansion + First Sales Hire (Months 4–6)
We scale output and build the team.
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Pipeline consistently growing
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Cross $250K in sales
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Hire & train first Account Executive
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Founder feedback informs offer + ICP improvements
Outcome: $250K+ in new sales and your first closer onboarded.
✅ Milestone 4: Build Revenue Infrastructure (Months 7–9)
We build the system behind the sales.
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RevOps Manager aligns sales, SDR, marketing, partnerships
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First Customer Success Manager hired
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Full visibility into deals, conversion, and revenue health
Outcome: $500K+ in new revenue. RevOps + CS infrastructure in place.
✅ Milestone 5: Scale to $1M+ (Months 10–13)
We go from engine to machine.
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Scale outbound + paid + retargeting
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Add closers + SDRs to increase capacity
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Use GTM system to launch new products and offers
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Continuous optimization + market expansion
Outcome: $1M+ in new revenue. A scalable, repeatable revenue machine is built.
Frequently asked questions
Capital Raising
GTM -- Go To Market
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